After floating around the Caribbean for a year after college, I started my professional career as a writer; I worked as a journalist, screenwriter (and waiter) and finally as an ad copywriter. I liked copy writing best because it suited my tendency to find the proverbial soul of wit in brevity. I loved being the guy who came up with the winning campaign line. As my career progressed at various agencies across Los Angeles, I worked my way up to Promotion Director, and then Creative Director, before founding the Haley Miranda Group in 1993. It was then that my whole focus changed. My job was no longer to be the guy with the line; my job was to assemble and nurture the most talented group of people possible to deliver the best work in the business. Not that I still don’t enjoy coming up with the occasional line, but the bottom line for me is connecting great talent with great clients to produce outstanding work and long term, mutually beneficial relationships for all.
From a young age, Tina knew she wanted to work in advertising. And her winning streak in school poster contests, for everything from Fire Prevention to Keeping America Beautiful, was certainly an early indicator that she was on the right track. So it is no surprise that she started her career working on major brands at agencies like McCann Erickson and D’Arcy. Tina is truly a petite powerhouse. In fact, the only thing bigger than her intellect is her personality. That’s why, in addition to being a company co-founder, Tina is in charge of account planning and strategic thinking at HMG. For almost two decades, she has deftly delivered smart, on-brand, integrated advertising, promotions, and event marketing to a distinguished roster of clients, from Giorgio Armani and Target to Food Network and Seagrams.But her most valued compliment is being told – more than once – that a particular client felt like they were her only one. “Obviously they weren’t,” Tina concedes, “but I’m thrilled that we were able to make them feel like they were.”
A natural-born artist, Rob took 1st place at a local art show when he was only nine. By high school, he was already apprenticing in a design studio. And despite enrolling to study painting in college, he ended up succumbing to an irrational fear of starvation, and switched his major to Communication Arts and Design. With a love for all forms of design, from typography and photography to furniture and architecture, Rob is also an artist of all mediums. But he has a particular affinity for paper engineering. Since joining HMG eighteen years ago, he has been responsible for ensuring beauty and brand cohesion across all marketing campaign components from collateral, packaging, and POP, to outdoor and online. Rob continues to take a hands-on approach to concepting, art direction, and design, by putting pencil to paper before sitting down at his computer. And just like when he was a kid, his work continues to be recognized with awards within the industry.
VICE PRESIDENT /
NEW BUSINESS DEVELOPMENT /
When it comes to developing relationships, Donna brings to the table an infectious energy, a confidence-inspiring expertise, and an impressive sum that includes executive leadership positions in worldwide marketing, promotion, and publicity for MGM/UA Television, Ogilvy & Mather, MTM Entertainment, and Envision. As head of new business development, she has adeptly lead HMG’s expansion in the entertainment, sports and beauty sectors over the last decade. And by leveraging her unique skill-set and knowledge-base, Donna has proven herself to be a true marketing maven with clients like Netflix, NBA TV, 20th Television, CNN, Smithsonian Channel, Cartoon Network, Comcast, Cooking Channel, ESPN, Food Network, HGTV, Sony TV, TBS, TNT, Gray Away, Black Opal, Universal Home Entertainment, Teleflora, NBCSports Network and Time Warner Cable.
Fresh out of USC, Ashton Spatz launched her career the best way she knew how: by connecting with the right people creatively and psychologically. Aware of a quaint Newport Beach street that was lined with University of Southern California flags, Ashton packaged her resume in manila envelopes – with the words “Fight On!” boldly written across the front. She then placed them on the doorstep of every home with a USC flag. This unconventional job search technique brought two job offers: one at Warner Music Group and the other at Quiksilver, Inc. She gladly accepted the latter and spent the next 6 years shaping and leading the Public Relations and Entertainment Marketing departments for a variety of global brands including Quiksilver and Roxy. In 2012, Ashton became the Sr. Marketing & Promotions Manager at House of Blues Entertainment and Live Nation. Today, Ashton proudly holds the title of VP of Communication for hmg-plus, the lifestyle communication division she helped launch as a part of Haley Miranda Group