Insights

HOW TO GET PRESS FOR YOUR EVENT: TRY THESE SEVEN TRICKS OF THE TRADE.

1. BE THE FIRST Being the first, the biggest, the tallest, the loudest or the one-and-only is naturally newsworthy. So think big, be original and break a record while you’re at it. When Target needed an unexpected, buzz-generating spring break stunt, we built the first ice rink on the beach – ever. The activation generated…

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HOW INSTAGRAM STORIES DEFINED THE FUTURE OF CONTENT DEVELOPMENT

Leveraging social media is part of the job description for most marketers. But in the ever-changing social landscape, content developers are constantly faced with the question of “What should my content look like?” For the answer, all we have to do is listen to what we’re being told. And coming in loud and clear was…

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HOW TO INCORPORATE INFLUENCERS INTO A TRADITIONAL PR STRATEGY

As the popularity and pull of digital influencers and their sponsored (i.e. paid) content grows, seasoned PR pros may be left wondering how it all fits into their traditional media plans. Some of us may even feel like the mounting strength of influencers is a threat to earned media and the strategies publicists have relied…

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PERFECTING YOUR BACKUP PLAN

If only live events came with “rain checks.” Sadly, those only work at grocery stores and car washes. Live events are not so forgiving. The only thing you can count on is that anything can happen, and almost always does: cancelled flights, misdirected shipments, acts of God. And that’s the short list. There will always be things that…

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WINNING THE WAITING GAME

It’s not uncommon to hear people groan out loud when they see a long line. As event producers, we do everything possible to control the queue, but sometimes lines are unavoidable. So what can you do to decrease frustration and make waiting in line more enjoyable for your guests? Here are a few tips for making people…

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8 BIG SWEEPSTAKES MISTAKES

When done right, sweepstakes and contest promotions are a great way to generate leads, build your social media communities and promote your brand. But when they go wrong, things can get ugly. The best way to avoid trouble is to hire a professional sweepstakes management agency to handle your promotion. In the meantime, here are…

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ARE WE HAVING FUN YET?

Successful events are anything but boring. Here are a few tried-and-true techniques that will help you create powerful, memorable events that engage and entertain. HIRE A GOOD EMCEE Emcees aren’t just for awards shows—they’re for any event where you want to keep the energy level high, deliver key messages with show-biz flair and make one-on-one…

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HOW TO BUILD
A SUPERSTAR EVENT TEAM

You wouldn’t scroll through the phone book to find a babysitter, would you? Then why would you blindly choose strangers to interact with your customers? Event staff are the frontline connection to your brand. Are you (or your agency) choosing wisely? Here are some tips to help you hire winners. THE RIGHT FIT. Different events…

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HOW TO CHOOSE THE RIGHT EVENT

Choosing an event sponsorship is a little like choosing a mate. Pick a good one and it’s sunshine and lollipops. Land a dud and you’ll get heartaches by the numbers. So how do you choose wisely? Run your event or sponsorship options through this easy checklist to see how they stack up. IS IT HOT,…

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