BET needed a big launch for their new series, Apollo Live, which marked the legendary Apollo Theater’s return to television. Haley Miranda Group created a multi-city nightclub tour that brought the legendary landmark theater to life, delivering authentic Apollo experiences to SRO crowds across the country. Surprise appearances by urban music legends added to the vibe. hmg-plus supported the events with a social media and influencer outreach campaign. Promotional radio generated a wave of authentic word-of-mouth, driving triple digit tune-in ratings for the show’s premiere. The tour won two NAMIC Excellence in Multicultural Marketing Awards.
• 124MM+ Social media impressions
• 27MM+ Influencer marketing impressions
• 6MM+ Twitter impressions (trended 3rd week)
• Premiere netted triple digit timeslot gains