BET EXPERIENCE
FAN PAVILION

BET EXPERIENCE FAN PAVILION

Haley Miranda Group designed and activated the BET & Centric Fan Pavilion at the BET Experience, a weekend-long fan festival leading up to the BET Awards broadcast from Nokia Live. Our spectacular 10,000 square foot lounge experience showcased the two networks with a divided center stage flanked by huge LED screens and large format framed portraits of the networks’ stars and marquee shows. Stars from each network interacted with the crowds through performances, autograph sessions and meet-and-greets. We augmented the live experience with games, contests, branded premiums and of course, a live screening of the BET Awards for the fans.

RESULTS

• 10K+ Pavilion attendance

• High volume sharing on social media

• Record tune-in for BET Awards

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