COST PLUS WORLD MARKET
SWEEPSTAKES PARTNERSHIP PROMOTION

COST PLUS WORLD MARKET SWEEPSTAKES PARTNERSHIP PROMOTION

Cost Plus World Market (CPWM) needed a brand-right Halloween partner to help extend its reach and increase sales during this key selling season. Haley Miranda Group negotiated an absolutely “spooktacular” partner – HGTV, America’s leader in home and lifestyle programming. Our promotion brought both companies incremental exposure across numerous consumer touchpoints outside of each partners’ channels. CPWM reached potential new customers through 120 integrated :30 promotional spots on HGTV, while HGTV reached viewers online, in-store, and in CPWM’s printed store circular.

RESULTS

• 818K+ Consumer entries

• 44% Open rate for ‘Send-to-a-friend’

• 300 Dedicated promotional TV spots

• Millions of TV impressions for Cost Plus World Market

• Millions of in-store retail impressions for HGTV

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