Cost Plus World Market (CPWM) needed a brand-right Halloween partner to help extend its reach and increase sales during this key selling season. Haley Miranda Group negotiated an absolutely “spooktacular” partner – HGTV, America’s leader in home and lifestyle programming. Our promotion brought both companies incremental exposure across numerous consumer touchpoints outside of each partners’ channels. CPWM reached potential new customers through 120 integrated :30 promotional spots on HGTV, while HGTV reached viewers online, in-store, and in CPWM’s printed store circular.
• 818K+ Consumer entries
• 44% Open rate for ‘Send-to-a-friend’
• 300 Dedicated promotional TV spots
• Millions of TV impressions for Cost Plus World Market
• Millions of in-store retail impressions for HGTV