Haley Miranda Group helped Jamba Juice introduce its new line of healthy juices and smoothies with a brand-immersive instant win game. To achieve Jamba’s goal of expanding audience reach, we brought in promotional partners and leveraged their social media channels to exponentially increase exposure and boost the value of the prize pool.
Our addictive “Plinko” style game delivered cool prizes, free product and loads of coupons. (Everyone who played received a coupon for new Jamba products, driving store traffic and trial.) Jamba fans could also play the game on-the-go with a custom mobile app.
• 533K+ Website visits
• 463K+ Coupons distributed
• 9MM+ Consumers reached through partners’ social media channels