Chateau Ste. Michelle tapped Haley Miranda Group to help introduce their Rieslings to Millennials, America’s fastest-growing group of wine drinkers. So we created a unique and authentic sampling experience called the Riesling Challenge and encouraged consumers to try a range of CSM Riesling styles from sweet to off-Dry and vote on their favorite. Votes were tallied on digital counters and guests received an “I VOTED” sticker stating their preference. The tasting experiences were activated at Millennial-focused “Wine Riot” events across the country.
• 13K+ Samples/pours
• 200K+ Consumer impressions
• 10MM Social media impressions