TARGET
SPRING BREAK EVENT
FIRST EVER ICE RINK ON THE BEACH

TARGET SPRING BREAK EVENT FIRST EVER ICE RINK ON THE BEACH

Haley Miranda Group turned the coolest retailer on the planet into Spring Break’s hottest destination. For Target’s “Spring Brrrreak” activation, we built the first ice rink on the beach ever. Students came in droves to ice skate, play games, sample Target’s Archer Farms snacks and sample grooming essentials from Unilever and Axe. The event also triggered an avalanche of national media coverage. Very, very cool.

RESULTS

• 10MM Media impressions

• 50K+ College student interactions

• 50K+ Axe samples distributed

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