Time Warner Cable entrusted Haley Miranda Group with a massive two year-long push to activate Hispanic-market subscribers to purchase cable, phone and internet packages. We planned, produced and implemented a tour positioning TWC as the leader in information, interactive technology and entertainment communication with a focus on TWC’s best-in-class sports programming. The bilingual activation visited festivals throughout the Southwest region entertaining Hispanic audiences with games, giveaways and product demos while providing TWC with opportunities for brand exposure, lead generation, and direct sales.
• 750K Event impressions
• 10K+ Sales leads generated
• 100’s of sales closed on-site