truTV rang in the holiday season with a jolly affiliate promotion designed to drive tune-in for the network’s off-beat reality show, Santas in the Barn. The program provided valuable affiliate partners with family-fun events to help promote their products and services, increase incremental ad revenue and set themselves apart from the competition.
To amplify the tune-in message and drive traffic to the live events, hmg-plus executed geo-targeted online and social media advertising, promotional radio, radio remotes and targeted email blasts in each market.
• 68MM Consumer impressions
• 5K Event impressions
• 1000’s of cross-channel TV spots