truTV
SANTAS IN THE BARN TOUR

truTV SANTAS IN THE BARN TOUR

truTV rang in the holiday season with a jolly affiliate promotion designed to drive tune-in for the network’s off-beat reality show, Santas in the Barn. The program provided valuable affiliate partners with family-fun events to help promote their products and services, increase incremental ad revenue and set themselves apart from the competition.

To amplify the tune-in message and drive traffic to the live events, hmg-plus executed geo-targeted online and social media advertising, promotional radio, radio remotes and targeted email blasts in each market.

RESULTS

• 68MM Consumer impressions

• 5K Event impressions

• 1000’s of cross-channel TV spots

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